Catalyst6Spark on Julian Treasure.

Julian Treasure is founder and chairman of The Sound Agency, a UK-based consultancy that asks and answers the question: “How does your brand sound?”. The Sound Agency helps clients such as Harrods, Nokia, BP, Marks & Spencer, Helm Bank (Colombia), Waldorf Astoria and many major shopping malls across Europe to grow their business by optimising the sounds they make. The agency specialises in creating effective and appropriate organic soundscapes for branded spaces. Julian’s book Sound Business is the seminal work on creating intentional, effective business sound. Making the right noises or sound as a leader is important. Just ask Tony Abbott.  Julian’s latest TED talk, How to speak so that people want to listen …will help you with some simple guidelines to help make people want to listen to you.

It is a brilliant 10 minute top 50 TED talk with some easy to remember tips and a toolkit for warming up the instrument that is …your voice.

We hope you enjoy…

The Cat6Spark team